The Engineers in Business Competition added great value to our ‘Starting a Business’ module. It introduced a competitive element to the module, which provided our students with additional motivation to put effort into their business idea development. The competition also made our Dragons’ Den pitching event more realistic, as teams were pitching for real money. The optional mentoring by a Sainsbury Management Fellow is a brilliant way to support our winners in refining their business ideas. This way, the competition may not only foster students’ economic benefit, but may also promote future societal change and climate protection.
Dr Mona Mensmann, Assistant Professor of Entrepreneurship and Innovation,
Warwick Business School, Module Leader of the ‘Starting a Business’ Module